We’re proud of the projects and campaigns into which we’ve joyfully invested our blood, sweat, and tears. Here are a few examples of our recent work.
Together with a partner agency, we collaborated on the development of a strategy, brand, design (including illustrations) and an easy to update bilingual website (based on Prismic.io) for a new site - Having a Baby. The website is now a key resource relating to pregnancy and the birth process, used by Canadians from coast-to-coast. Midwives across Canada also use this website as a resource for their clients.
Visit the site at havingababy.co
The Alberta Real Estate Association (AREA) is a non-profit organization that represents and advocates for Alberta Realtors. With a desire to rebrand a dated website, CRM and LMS requiring high levels of maintenance, Northweather was engaged in a multi-stage project including: an audit of the existing website and supporting systems (CRM & LMS), establishing an updated brand, design and development of a new website based on key user journeys. Northweather came forward with the selection and implementation of a consolidated (and simplified) CMS, CRM and LMS system. On an on-going basis, Northweather supports AREA with digital advertising, design projects, annual reports, custom development and more.
Learn about AREA at albertarealtor.ca
Calgary's Centre for Newcomers, a registered Canadian charity that provides support to immigrants and refugees, needed to build a new brand story to help expand their programming and footprint in Calgary. Northweather helped the Centre for Newcomers articulate and refine their brand story by engaging with key audiences. We subsequently developed a brand identity that brought this story to life and included a new logo and full brand book.
Beakerhead has always been known for outlandish experiences - merging together art, science and engineering. 2019 brought exciting changes to Beakerhead as they culminated over 20 large scale installations on one night, at one location (Beakerhead Spectacle). The timing was perfect for an update to brand materials and an overhauled website with the goal of better describing ‘what is Beakerhead?!’ - in a format that’s easy to update by the lean marketing team. Northweather also lead their digital advertising campaign, resulting in a SOLD OUT event!
Visit the site at beakerhead.com
The Calgary Public Library wanted to learn how to better target prospective library card members. Northweather worked with the Calgary Public Library to design a data framework that ingested multiple data sets, analyzed it, and produced digital marketing targeting geography and demography for prospective library card adoption. The data strategy was used by the CPL’s marketing team for the successful membership drive campaign.
Northweather ran a full-service campaign for the Nenshi campaign, including campaign management, digital strategy, video, creative, advertising, and supporter app creation. The campaign led to the successful victory of Naheed Nenshi, garnering the most votes of any municipal candidate in Calgary history.
SocialWest is the largest social media and digital marketing conference in Canada, with over 800 attendees converging in Calgary each June. In its fifth year, SocialWest has sold out at least a month in advance every year, despite almost tripling size over the years! Northweather has been providing full marketing support for SocialWest since its inception - including a digital advertising program that has played a key role in the event’s massive sales success. Starting in 2018, it was joined by SocialEast in Halifax, which is celebrating its second sold out year in 2019.
In 2017, Stampede Entertainment was planning to add two major ticketed events to its roster of events during the Calgary Stampede: Oxford Stomp and Stampede Shaker. They needed a highly optimized digital advertising and promotion program that focused on generating ticket sale conversions. Northweather’s team built conversion focussed landing pages and a digital advertising campaign that significantly exceeded the goals set for return on investment from advertising.